MATT CROMWELL

Previs Artist · Media Server Programmer · Notch & Content Designer

On Ed Sheeran’s Mathematics Tour, I delivered end-to-end technical execution across pre-visualisation, Disguise media server programming, and real-time Notch content creation, providing on-site and remote engineering support throughout the tour run.

PRE-VISUALISATION & DESIGN

I developed 3D pre-visualisations for stage, lighting, and video concepts, culminating in an interactive VR environment for client pitches. To streamline feedback, I built a custom web application allowing the team to dynamically adjust scenes and evaluate viewpoints directly within the VR space.

SYSTEMS ENGINEERING & INTEGRATION

On the infrastructure side, I programmed multiple tracks and timelines using the Disguise media server system—controlled via grandMA3 using a custom plugin I developed for real-time parameter access. The system also featured adaptable project files for festival and B-rig layouts, and rock-solid tour support.

CONTENT & NOTCH CREATION

For visual content, I designed and rendered a hybrid mix of pre-rendered assets and interactive real-time Notch looks for live IMAG processing. I also re-formatted and optimized video assets for different stage layouts and show variations throughout the tour.

PRESS

• TPI Magazine: "Behind the scenes of Ed Sheeran’s monumental +–=÷x Tour"
• Disguise: "Disguise powers innovative stage design for Ed Sheeran’s “Mathematics World Tour 2022”"
• Live Design Online: "Evoke Studios Visuals At The Center Of Ed Sheeran’s In-The-Round Tour"